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VAT Due To Rise!…Can Dentists Avoid It?


In order to tackle the countries financial deficit, it looks highly likely that VAT could rise to 20% by the end of the year. This is not good news for dentists who are looking to develop their practice and cannot claim back the VAT on expenditure towards business growth.

As dental marketing is a key factor in developing, expanding or starting a new dental practice, a high percentage of new branding and marketing projects now involve permission marketing via online digital and other electronic media. With designers and marketers providing a service, VAT has to be charged and this can add up to a significant amount on the bottom line.

There is still some good news which many dentists are unaware of. Conventional marketing tools such as brochures, booklets, pamphlets and certain advertising media are zero-rated and are still very much required in patient generating marketing activities. These items cannot be dismissed as they play a vital role in building your dental brand so how can you be clever and help yourself save money?…

Many designers, marketers and even printers like to play it safe and charge 17.5% VAT on everything they sell. This makes life easy and is hardly ever questioned from the buyer who is none the wiser. It would be advisable to ask whether the price quoted includes VAT or whether the products you are paying for are standard or zero-rated for VAT. Here are a couple of tips to remember:

1. When ordering from a printer, always ask if the products you are purchasing are standard rated or zero-rated.

2. If you think you can save money by paying for the designers fees separately and handling the printing yourself, think again! You will have to pay VAT for the designers fee and may even pay VAT for the printing fee as well…and don’t forget to add the time spent running around to organise all this yourself. Think how much you could have earned if you were in the surgery treating patients who could be paying for this project instead.

3. Choose wisely, an experienced design and marketing company can handle everything for you and have the knowledge and buying power to achieve greater results on your behalf. If you order a brochure as an all in package, you could save thousands in VAT.

If you would like more information, please call Mint on 01923 246116.

Alex Nicolaou – Mint Branding

Categories: Uncategorized »   1 Comment »


Excellent topics because when your dental website is positioned on the Web where people can find it easily, you receive a steady increase in appointments from the improved visibility.

Comment by dental internet marketing — June 6, 2010 @ 5:13 am

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