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branded experiences – a great example – Webtogs


The power of a branded experience is unquantifiable, but when you’re on the receiving end of it boy it feels good!

I’ve been searching for some great lightweight walking sandals for the sunshine – dog walking, kite flying, you know the score. Spotted a pair on someone else’s feet while on hols, so Googled the brand and came across Webtogs.

What a brilliant experience from start to finish. Easy to find on Google, simple, clear and fresh website with great visuals, videos of someone using them, colour options, up to date stock of each colour and easy to read user feedback and review. Sold to the lady in Hertford.

So, one online order, some simple, on brand communications to let me know that they’d had my order, it was on its way and my sandals would be with me in 3-7 working days. Received in 2, how great is that. Not only that but the box, label, invoice etc all totally on brand, not only in terms of the logo but also all the way through the messaging. A clear and simple returns policy and some great wording to thank me for my business ‘A big warm THANKS from everyone at Webtogs HQ! What can we say but thanks for choosing us to supply your outdoor gear, you’ve made our day! We’re on a genuine mission to deliver the best outdoor gear on planet earch with the best customer service to back it up. Whether it’s your first time or you’ve ordered from us before, thanks so much!’

Clear simple brand proposition, totally backed up at every customer touchpoint. Utterly brilliant. Thank you Webtogs, I’ll be back.

Oh and in case you’re wondering the shoes are fab!!

So what are your examples of brilliant branded experiences?

Clear branded communications at every customer touchpoint

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