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See you at BDTA! Stand N14

Busy putting finishing touches to our BDTA stand, exciting new package launching, come and visit us at stand N14!

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community engagement at its best


Saw this last night at the Salisbury Arms in Hertford. Bring in your surplus home produce for Chef Rob and get Salisbury beer tokens in exchange. Sadly I don’t have any home produce ;-) but I sure am telling plenty of friends who do!
What could you do like this to get people really engaging with your brand?

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Great Idea…How About A QR Code For Your Dental Signage?


Calling all dentists…I was on my Mint travels to a meeting when I was parked in traffic and noticed this fantastic funky radiator shop. Firstly, how many contemporary radiator specialist shops are there out on the high street and secondly, how mainly independent retailers actually have a QR (Quick Response) code on their shop signage???

What a great idea! Just think how many passers by do not have the opportunity to visit your practice during YOUR working hours? Here is an opportunity to help window shoppers, walking couples and drivers in traffic to get quick info about your dental practice on their phone within seconds…

How about it?

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branded experiences – a great example – Webtogs


The power of a branded experience is unquantifiable, but when you’re on the receiving end of it boy it feels good!

I’ve been searching for some great lightweight walking sandals for the sunshine – dog walking, kite flying, you know the score. Spotted a pair on someone else’s feet while on hols, so Googled the brand and came across Webtogs.

What a brilliant experience from start to finish. Easy to find on Google, simple, clear and fresh website with great visuals, videos of someone using them, colour options, up to date stock of each colour and easy to read user feedback and review. Sold to the lady in Hertford.

So, one online order, some simple, on brand communications to let me know that they’d had my order, it was on its way and my sandals would be with me in 3-7 working days. Received in 2, how great is that. Not only that but the box, label, invoice etc all totally on brand, not only in terms of the logo but also all the way through the messaging. A clear and simple returns policy and some great wording to thank me for my business ‘A big warm THANKS from everyone at Webtogs HQ! What can we say but thanks for choosing us to supply your outdoor gear, you’ve made our day! We’re on a genuine mission to deliver the best outdoor gear on planet earch with the best customer service to back it up. Whether it’s your first time or you’ve ordered from us before, thanks so much!’

Clear simple brand proposition, totally backed up at every customer touchpoint. Utterly brilliant. Thank you Webtogs, I’ll be back.

Oh and in case you’re wondering the shoes are fab!!

So what are your examples of brilliant branded experiences?

Clear branded communications at every customer touchpoint

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Leading The World in Design


I am sitting here having just completed a second branding project for a US based dentist in just six months. The power of communication is wonderful these days and it should be taken full advantage of in every way. But it is simply not just about tweeting, having information on a website or blogging, its about setting your powerful brand whether personal, professional or corporate that creates a desirable attraction.

For a dentist, to help attract the patients you want, you must design your brand and all your marketing materials to fit the profile of the patient you intend to walk into the practice. If your branding has more appeal than your competitors, with readily available information, then you will have the edge of choice over your competitors.

The good news for UK based dentists is that you are located in the best country in the world for design. Whether you intend creating a small boutique dental practice or a corporate chain, if you brand this in the right way then you may attract interest from businesses abroad as well as patients who travel globally.

An official government website for UK Trade & Investment states:
“The UK’s creative industries are among the most influential and successful in the world. UK creativity is highly marketable, award-winning and sought after by global business.

As a proportion of GDP, the UK has the largest creative industries sector in the world. Businesses both in the UK and overseas, across a wide range of sectors, have a keen appetite for UK creative products and services, recognising the contribution that their imagination and professional excellence make to profitability, competitiveness and all-round commercial success.”

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Dental marketing – targeting the right customers


If you are a dentist with a retail location, the latest Mary Queen of Shops is absolutely required viewing. She shares invaluable commercial advice with retailers – though some choose not to accept the advice….

Last week’s episode showed a brilliant tip from a small Chocolatier. To understand his potential local customer, he went outside with a notepad, looked the clothes people were wearing, the shopping bags they were carrying to see where they shopped. This gave him a really simple way of identifying how he could position his brand and products to appeal to his market.  He even noticed the latest fashion in colours and produced purple and gold chocolates – brilliant!

Get you and your team to go outside and really look at who is passing by, and make sure your practice will appeal to the right people. You could even go one step further and carry out some market research by inviting people in and asking for their feedback on your practice and whether they would consider coming to you. Be prepared to hear some things which may feel uncomfortable but will absolutely give you a true customer insight.

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Dental Practice Branding – Choosing The Right Designer

Finding the right designer or design business, can be daunting and an endless task especially if you are not sure what to look for.

Graphic design is an essential part of every marketing plan and can greatly increase the professional look of your dental practice. Expressing your dental brand with creative communication and individual styling will enable you to leave a remarkable, memorable and lasting impression with your patients.

Here are a few tips to help you with your decisions:

1. Experience is key - Check to make sure the designer has years of experience and knowledge of dentistry. This will be a beneficial factor as they can advise you of the basic marketing tools you need.

2. Do they have the communication skills? - A designer must understand your practice brand and which patients or target market it needs to attract. Graphic design is all about communication.

3. Portfolio - An extensive portfolio of many dental design projects can help you determine how creative they really are. Look for variations in style and flair, and ask why and how the designs were created.

4. Quality of work - Attention to detail is essential. Poor quality images or basic free clip art in a portfolio can signify what you are likely to get as well. Look closely for any imperfections or spelling errors. The designer must have a keen eye for detail and his or her work must show and express elements of fine art, balance and consistency.

5. Understanding your needs - Getting it right first time will help both parties progress and conclude projects quickly and efficiently. This can only be achieved if there is clarity in the initial briefing and the designer asks the right questions from the onset. Design examples, images and material suggestions can also help paint a visual image in the mind for both designer and client.

6. You get what you pay for - Choosing a designer based on price alone has the danger of receiving ineffective or incomplete projects. How do you put a price on art? Design is very subjective but its the experience, quality and results that will help you determine whether a designer or design company’s price is worth your investment. Of course a freelance designer will be cheaper than a design company but remember, this is an investment as your design and branded communication will pay for itself many times over. A good portfolio backed up with experience and results is worth every penny.

7. References - Ask to speak to previous clients and check for case studies and testimonials on their websites or brochures.

Hope this helps!

Alex Nicolaou – Mint Branding

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