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Juan Zelada – iTunes Single of The Week

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Congratulations to Juan Zelada for reaching single of the week on iTunes last week. We look forward to seeing you and the team at Insomnia Music in March.

In 2010 Insomnia Music instructed my company Origin 1 to design Juan Zelada’s website and help promote his music through various online media facilities such as YouTube and Twitter.

Kate was already working on a number of projects with Insomnia Music and had introduced me to the team and Juan Zelada at a gig in London. Myself and my team at Origin 1 are delighted to have been involved helping Juan Zelada to success and we wish him and the boys at Insomnia Music the very best of luck in the future.

If anyone is interested in joining myself and Kate to support Juan Zelada at Bush Hall in London on 30th March let us know. You can view all the videos, history and latest news here:
www.juanzelada.com

Why not buy the album now!!! Juan Zelada – High Ceilings & Collarbones

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Calling All Dentists – Win An iPod Touch

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A great dental website designer is hard to find these days and we have been searching for a while through many sources. After numerous adverts, tweets and recommendations, we still cannot find the super cool design applicant with that extra special artistic flair. Unfortunately not just anyone will do for us as art is a skill you cannot learn. One is born and blessed with the natural talent and then the imagination learns to explore the impossible. This is what makes us different and we get noticed through our passionate, artistic designs that stand out from the crowd.

Design helps the world progress and your business prosper and so we are looking for that talented rare breed who you may well be closely connected with. If you know a brand designer or a website designer who you may have used in the past, please connect them with us or point them to our website address below.

If your referring applicant is successful, we will reward you with a FREE iPod touch worth £200. How great is that? just for a simple referral.

Remember, its a shame to hide any hidden talent. Let them explore a great opportunity by joining our team and I will be able to show them how special they really are. I can help them succeed and they will enjoy learning to develop their skills that will place them above many other future work colleagues.

Click Here Website Design Vacancy

Alex Nicolaou

Origin 1 Design Team

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Your Dental Practice Logo – Perfecting Your Identity

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I have seen so many dental practice logo identities and met so many great professional dentists and I cannot tell you how disconcerting it is when the two don’t match up. A logo can say so much about the principal dentist, their brand, core values and what their practice stands for. Especially when most new patients, or patients looking for a new dentist, have never even seen or met the dentist they are looking for.

It is essential for a dental practice logo to represent its brand identity in the right way as it can instantly signify so many good or bad things about the personality of the dentist and their practice. A dental logo should also be designed to attract the intended patient profiles the practice is looking for. For example, highly skilled dentists who position themselves in an affluent location and offer a top class service should have a logo designed to match their intended brand position. The same theory applies for the opposite scenario and remember that which ever market your brand is aimed towards, you are providing a professional service and therefor a professional identity must be considered and designed for a reason and a purpose.

Not every designer has the experience to understand the needs of the dental practice and how to market it, and as many dentists are inexperienced in marketing in general, they are often either misled or misguided. Many dentists are trained and skilled in smile design these days and if you are a dentist that offers this service, then your dental brand must include the same considerations that are fundamental in this kind of design process. Just like a perfect smile that suits the face around it, your brand must also be in tune with its ideal look and appearance. Its all about balance and harmony as well a function.

There are four elements to include in your dental logo identity that must work together. Name of your dental practice, logo graphic, colour and type style. Design a dental practice logo with these four elements in an ideal style that reflects your individual brand personality, locality and targeted audience, and you will have created the perfect start to the patient communication process.

A logo designed with balance, symmetry and with all the elements working together in harmony will be appear more attractive, have greater impact and become more memorable. Take a look at a before and after logo example below after it has had the Mint branding treatment.

Alex Nicolaou – Mint Branding & Marketing

Dental Practice Logo Design

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Mint – Proud To Support Smile4Heroes

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The team at Mint Branding & Marketing are proud to be helping and supporting the Smile4Heroes foundation. We wish Daniel Pinder and his team every success in generating interest and support from all those involved in dentistry. Mint Branding & Marketing have designed the new logo and are starting work on the website shortly.

Smile4Heroes Design

Lets never forget our heroes who have been injured and put their lives at risk to serve for our country. For more information please click here: http://www.smile4heroes.co.uk/contact

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Dental Branding & Dental Marketing At BDTA 2011

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Mint Branding & Marketing were at the annual British Dental Trade Association (BDTA) exhibition in Birmingham this year and at the annual British Association of Cosmetic Dentists (BACD) in London last week.

Many thanks for the support of the Mint Dental Club principal members Mark Oborn (Social Media Marketing), Jane Lelean (The Institute of Dental Business), Ray Goodman (Goodman Legal), Gary Bettis (Design Clinic) and Lesley Bailey (Privilege Plan).

The Mint Dental Club are continually working together to help dentists understand the importance of using the top professionals who can provide dentists with the best advise and services for their dental businesses. For more information about Mint Branding & Marketing and any of the Mint Dental Club members please visit our website.

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What does your phone system say about your brand?

Have you tested your phone system recently? Or thought about how much your first impression of a new service (be it restaurant or dentist) is formed by the way the phone is answered?

Try it out, or get a friend to call and give you an honest opinion of how you answered – if it’s a receptionist who answers, are they truly being an ambassador for your brand? Ok, so maybe you have this covered, but have you checked it out of hours or when your phone is busy? For several clients I’ve been working with recently this has opened a huge can of worms! In both cases the problem has in fact been the phone system, but in both cases if I hadn’t pointed it out, they would never have known (and in both cases it was pure chance I ended up on their voicemail system).

I could share another FAR more frustrating example I ‘enjoyed’ last week from a worldwide courier brand, but think I’ll save that for another day ;-)

So have you tried it yet?

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The Online Dental Branding & Marketing Five Star Rating

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How much do you know about dental branding and marketing?

Does your practice literature really communicate with your patients? Do they know what you have to offer? Is your dentistry attractive enough to pull in new patients?

Lets find out…

Test your knowledge with our quick Mint Tease questionnaire and view your results on screen immediately.

Can you achieve a perfect 5 star rating? Click here and find out…Good Luck!

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Does Your Signage Attract, Advertise & Sell?

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Are you making the most of your dental practice signage both inside and out? Does it advertise your brand or sell your services?

These are just two questions which should be obvious to most dentists, but I am surprised how dental practices I visit every month who are not making the most of the opportunities to advertise in their own premises. 

We all understand that every building is different and there can be many limitations for use of signage on the exterior. Also all advertising signage applied to the exterior must conform to local authority advertising and planning guidelines. However restricted the exterior may be, there will always be an opportunity to brand your dental practice outside so seeking advise from the council office, an architect or experienced designer may help you discover the building’s potential for advertising.

Remember. just like your website, your external dental practice signage is available to view 24 hours a day, 7 days a week. How many times has a new patient said “I have driven passed your practice for many years”, or “I didn’t know you were there?”. Imagine if your signage was attractive, bigger, louder or promoted a KEDO (Knock ‘Em Dead Offer). I bet they would have visited your practice sooner.

Promoting your dental brand, your dental treatments and services internally is just as important. Remove those pictures of the family cat, bin those cheap dated paintings and the homemade laser printouts that say ‘no mobile phones’ etc. As well as looking untidy, they are not selling your practice brand or making patients aware of the fantastic new services and treatments available to them. I hear so often that patient have gone elsewhere for their tooth whitening because they did not know you did that in this practice.

Here are a few areas and tips to help you find signage and branding opportunities in your dental practice. It can help result in more sales and make patients more aware of your services.

1. Shop Fascia – Your signs must display your name and logo as large and cleanly as possible.

2. Illumination – Winter days are short. If allowed, ensure you install illuminated external signage.

3.  Contact Details – Are they easily seen? Preferably on your shop fascia and in view without interruption.

4. Windows – Like most shops, take advantage to sell what you have inside to the outside. Be inventive and ensure you include changeable advertising displays. Why block this opportunity with seated patients in the waiting area.

5. Entrance Door - Don’t miss a trick! If you are closed, a leaflet dispenser next to or on the door provides inquisitive people with more information.

6. Reception - The reinforce the brand with your practice name and logo at reception. This is usually the first and last point of communication when visiting the dentist.

7. Lounge Area – This should not be a waiting room so don’t make it like one. This is the perfect place to advertise your treatments, services and promote your brand. Make use of the walls with tastefully designed communication material. Turn it into an art form and your advertising becomes subtle but pronounced. Your brochures should also be the first publication to hand on the coffee table.

8. Directional & Door Signage – All must be branded and easily identifiable.

9. Surgeries – There is always a few minutes of uncomfortable silence for the patient during preparation. Don’t make them sweat and view that same old picture on the wall or ceiling. These are perfect areas to create a distraction. Think of a new way to help the patient start a conversation.

If you would like ato discuss anything further, please contact me on 01923 246116.

Alex Nicolaou – Cool Branding

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VAT Due To Rise!…Can Dentists Avoid It?

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In order to tackle the countries financial deficit, it looks highly likely that VAT could rise to 20% by the end of the year. This is not good news for dentists who are looking to develop their practice and cannot claim back the VAT on expenditure towards business growth.

As dental marketing is a key factor in developing, expanding or starting a new dental practice, a high percentage of new branding and marketing projects now involve permission marketing via online digital and other electronic media. With designers and marketers providing a service, VAT has to be charged and this can add up to a significant amount on the bottom line.

There is still some good news which many dentists are unaware of. Conventional marketing tools such as brochures, booklets, pamphlets and certain advertising media are zero-rated and are still very much required in patient generating marketing activities. These items cannot be dismissed as they play a vital role in building your dental brand so how can you be clever and help yourself save money?…

Many designers, marketers and even printers like to play it safe and charge 17.5% VAT on everything they sell. This makes life easy and is hardly ever questioned from the buyer who is none the wiser. It would be advisable to ask whether the price quoted includes VAT or whether the products you are paying for are standard or zero-rated for VAT. Here are a couple of tips to remember:

1. When ordering from a printer, always ask if the products you are purchasing are standard rated or zero-rated.

2. If you think you can save money by paying for the designers fees separately and handling the printing yourself, think again! You will have to pay VAT for the designers fee and may even pay VAT for the printing fee as well…and don’t forget to add the time spent running around to organise all this yourself. Think how much you could have earned if you were in the surgery treating patients who could be paying for this project instead.

3. Choose wisely, an experienced design and marketing company can handle everything for you and have the knowledge and buying power to achieve greater results on your behalf. If you order a brochure as an all in package, you could save thousands in VAT.

If you would like more information, please call Mint on 01923 246116.

Alex Nicolaou – Mint Branding

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