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What does your phone system say about your brand?

Have you tested your phone system recently? Or thought about how much your first impression of a new service (be it restaurant or dentist) is formed by the way the phone is answered?

Try it out, or get a friend to call and give you an honest opinion of how you answered – if it’s a receptionist who answers, are they truly being an ambassador for your brand? Ok, so maybe you have this covered, but have you checked it out of hours or when your phone is busy? For several clients I’ve been working with recently this has opened a huge can of worms! In both cases the problem has in fact been the phone system, but in both cases if I hadn’t pointed it out, they would never have known (and in both cases it was pure chance I ended up on their voicemail system).

I could share another FAR more frustrating example I ‘enjoyed’ last week from a worldwide courier brand, but think I’ll save that for another day ;-)

So have you tried it yet?

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Great Idea…How About A QR Code For Your Dental Signage?


Calling all dentists…I was on my Mint travels to a meeting when I was parked in traffic and noticed this fantastic funky radiator shop. Firstly, how many contemporary radiator specialist shops are there out on the high street and secondly, how mainly independent retailers actually have a QR (Quick Response) code on their shop signage???

What a great idea! Just think how many passers by do not have the opportunity to visit your practice during YOUR working hours? Here is an opportunity to help window shoppers, walking couples and drivers in traffic to get quick info about your dental practice on their phone within seconds…

How about it?

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What’s the price of keeping a young face?


Try a year’s salary!!! Are dentists making the most of their anti-wrinkle treatments?

An article in last week’s national newspaper reported that over the course of a lifetime, women will spend more than £24,000 on wrinkle-banishing creams and treatments. The report claims that despite this expenditure, almost half were disappointed with the results and yet the poll surveyed 3,000 women which discovered that two in five women spend between £30 and £50 a month on products to help keep them looking young.

So if this this is the case, and if dentists can provide anti-wrinkle treatments that provide more pleasing results, then why not make the most of an opportunity. If women are prepared to spend this sort of money to look and feel good, then surely it makes sense to offer regular courses of facial rejuvenation with affordable monthly payment options.

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branded experiences – a great example – Webtogs


The power of a branded experience is unquantifiable, but when you’re on the receiving end of it boy it feels good!

I’ve been searching for some great lightweight walking sandals for the sunshine – dog walking, kite flying, you know the score. Spotted a pair on someone else’s feet while on hols, so Googled the brand and came across Webtogs.

What a brilliant experience from start to finish. Easy to find on Google, simple, clear and fresh website with great visuals, videos of someone using them, colour options, up to date stock of each colour and easy to read user feedback and review. Sold to the lady in Hertford.

So, one online order, some simple, on brand communications to let me know that they’d had my order, it was on its way and my sandals would be with me in 3-7 working days. Received in 2, how great is that. Not only that but the box, label, invoice etc all totally on brand, not only in terms of the logo but also all the way through the messaging. A clear and simple returns policy and some great wording to thank me for my business ‘A big warm THANKS from everyone at Webtogs HQ! What can we say but thanks for choosing us to supply your outdoor gear, you’ve made our day! We’re on a genuine mission to deliver the best outdoor gear on planet earch with the best customer service to back it up. Whether it’s your first time or you’ve ordered from us before, thanks so much!’

Clear simple brand proposition, totally backed up at every customer touchpoint. Utterly brilliant. Thank you Webtogs, I’ll be back.

Oh and in case you’re wondering the shoes are fab!!

So what are your examples of brilliant branded experiences?

Clear branded communications at every customer touchpoint

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Leading The World in Design


I am sitting here having just completed a second branding project for a US based dentist in just six months. The power of communication is wonderful these days and it should be taken full advantage of in every way. But it is simply not just about tweeting, having information on a website or blogging, its about setting your powerful brand whether personal, professional or corporate that creates a desirable attraction.

For a dentist, to help attract the patients you want, you must design your brand and all your marketing materials to fit the profile of the patient you intend to walk into the practice. If your branding has more appeal than your competitors, with readily available information, then you will have the edge of choice over your competitors.

The good news for UK based dentists is that you are located in the best country in the world for design. Whether you intend creating a small boutique dental practice or a corporate chain, if you brand this in the right way then you may attract interest from businesses abroad as well as patients who travel globally.

An official government website for UK Trade & Investment states:
“The UK’s creative industries are among the most influential and successful in the world. UK creativity is highly marketable, award-winning and sought after by global business.

As a proportion of GDP, the UK has the largest creative industries sector in the world. Businesses both in the UK and overseas, across a wide range of sectors, have a keen appetite for UK creative products and services, recognising the contribution that their imagination and professional excellence make to profitability, competitiveness and all-round commercial success.”

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