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What’s the price of keeping a young face?

whats-the-price-of-keeping-a-young-face

Try a year’s salary!!! Are dentists making the most of their anti-wrinkle treatments?

An article in last week’s national newspaper reported that over the course of a lifetime, women will spend more than £24,000 on wrinkle-banishing creams and treatments. The report claims that despite this expenditure, almost half were disappointed with the results and yet the poll surveyed 3,000 women which discovered that two in five women spend between £30 and £50 a month on products to help keep them looking young.

So if this this is the case, and if dentists can provide anti-wrinkle treatments that provide more pleasing results, then why not make the most of an opportunity. If women are prepared to spend this sort of money to look and feel good, then surely it makes sense to offer regular courses of facial rejuvenation with affordable monthly payment options.

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branded experiences – a great example – Webtogs

branded-experiences-a-great-example-webtogs

The power of a branded experience is unquantifiable, but when you’re on the receiving end of it boy it feels good!

I’ve been searching for some great lightweight walking sandals for the sunshine – dog walking, kite flying, you know the score. Spotted a pair on someone else’s feet while on hols, so Googled the brand and came across Webtogs.

What a brilliant experience from start to finish. Easy to find on Google, simple, clear and fresh website with great visuals, videos of someone using them, colour options, up to date stock of each colour and easy to read user feedback and review. Sold to the lady in Hertford.

So, one online order, some simple, on brand communications to let me know that they’d had my order, it was on its way and my sandals would be with me in 3-7 working days. Received in 2, how great is that. Not only that but the box, label, invoice etc all totally on brand, not only in terms of the logo but also all the way through the messaging. A clear and simple returns policy and some great wording to thank me for my business ‘A big warm THANKS from everyone at Webtogs HQ! What can we say but thanks for choosing us to supply your outdoor gear, you’ve made our day! We’re on a genuine mission to deliver the best outdoor gear on planet earch with the best customer service to back it up. Whether it’s your first time or you’ve ordered from us before, thanks so much!’

Clear simple brand proposition, totally backed up at every customer touchpoint. Utterly brilliant. Thank you Webtogs, I’ll be back.

Oh and in case you’re wondering the shoes are fab!!

So what are your examples of brilliant branded experiences?

Clear branded communications at every customer touchpoint

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Leading The World in Design

leading-the-world-in-design

I am sitting here having just completed a second branding project for a US based dentist in just six months. The power of communication is wonderful these days and it should be taken full advantage of in every way. But it is simply not just about tweeting, having information on a website or blogging, its about setting your powerful brand whether personal, professional or corporate that creates a desirable attraction.

For a dentist, to help attract the patients you want, you must design your brand and all your marketing materials to fit the profile of the patient you intend to walk into the practice. If your branding has more appeal than your competitors, with readily available information, then you will have the edge of choice over your competitors.

The good news for UK based dentists is that you are located in the best country in the world for design. Whether you intend creating a small boutique dental practice or a corporate chain, if you brand this in the right way then you may attract interest from businesses abroad as well as patients who travel globally.

An official government website for UK Trade & Investment states:
“The UK’s creative industries are among the most influential and successful in the world. UK creativity is highly marketable, award-winning and sought after by global business.

As a proportion of GDP, the UK has the largest creative industries sector in the world. Businesses both in the UK and overseas, across a wide range of sectors, have a keen appetite for UK creative products and services, recognising the contribution that their imagination and professional excellence make to profitability, competitiveness and all-round commercial success.”

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Mint on DentisTV

Mint Alliance on DentisTV! We were delighted to meet Marita and Brendan – the brains behind DentisTV – at Showcase. They loved finding out about our Mint Alliance and featured it on part 1 of the Showcase special. Check it out here!

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Showcase special

What a fantastic debut at Showcase! We had a great show: we launched Mint Alliance which had a great response and we were recorded on DentisTV, had chance to meet up with loads of contacts new and old, Mark Oborn organised Tweetups at the stand, shared stand with DDPC which worked fantastically well, and even took 3 bookings for our Mint Magic day!

Exhausted at the end of 3 days and feet pretty sore but well worth it. Look forward to seeing you next year!

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How to bring new patients to your door!

'smart thinking:  give clients a lift to Ruby for a curry'

Here’s a clever idea: a new Indian restaurant has just opened in Hertford. There’s lots of competition and it’s a bit of the beaten track from the main bars and pubs.

Enter the new Ruby Tuk Tuk!  Branded and with the website it says ‘need a lift to Ruby? Wave me or call us on…..’  Brilliant thinking, great to get people talking, and customers through the door.

Think about what else you can do to make it really easy for patients to come to your practice!

But a small word of caution – make sure when they arrive, they experience the very best of your brand – excellent customer service and excellent work. Sadly in opening weeks, Ruby hasn’t quite hit the mark with this but we are all hopeful!

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The Online Dental Branding & Marketing Five Star Rating

the-online-dental-branding-marketing-five-star-rating

How much do you know about dental branding and marketing?

Does your practice literature really communicate with your patients? Do they know what you have to offer? Is your dentistry attractive enough to pull in new patients?

Lets find out…

Test your knowledge with our quick Mint Tease questionnaire and view your results on screen immediately.

Can you achieve a perfect 5 star rating? Click here and find out…Good Luck!

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Dental marketing – targeting the right customers

dental-marketing-targeting-the-right-customers

If you are a dentist with a retail location, the latest Mary Queen of Shops is absolutely required viewing. She shares invaluable commercial advice with retailers – though some choose not to accept the advice….

Last week’s episode showed a brilliant tip from a small Chocolatier. To understand his potential local customer, he went outside with a notepad, looked the clothes people were wearing, the shopping bags they were carrying to see where they shopped. This gave him a really simple way of identifying how he could position his brand and products to appeal to his market.  He even noticed the latest fashion in colours and produced purple and gold chocolates – brilliant!

Get you and your team to go outside and really look at who is passing by, and make sure your practice will appeal to the right people. You could even go one step further and carry out some market research by inviting people in and asking for their feedback on your practice and whether they would consider coming to you. Be prepared to hear some things which may feel uncomfortable but will absolutely give you a true customer insight.

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Right message to the right people at the right time

right-message-to-the-right-people-at-the-right-time

We all know that understanding your customer is key to any successful marketing. Getting your message seen at the right time by your customers is even more so. I love this sign from a local pub, positioned at the exit of a busy subway where many office workers have to pass by on their way to town to get lunch….

The sign is also right on brand for the pub – and I’d recommend it if you are visiting Hertford!

Get creative, and make your message relevant. If nothing else you’ll raise a smile ;-)

Mint marketing - right message to right people

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Does Your Signage Attract, Advertise & Sell?

does-your-signage-attract-advertise-sell

Are you making the most of your dental practice signage both inside and out? Does it advertise your brand or sell your services?

These are just two questions which should be obvious to most dentists, but I am surprised how dental practices I visit every month who are not making the most of the opportunities to advertise in their own premises. 

We all understand that every building is different and there can be many limitations for use of signage on the exterior. Also all advertising signage applied to the exterior must conform to local authority advertising and planning guidelines. However restricted the exterior may be, there will always be an opportunity to brand your dental practice outside so seeking advise from the council office, an architect or experienced designer may help you discover the building’s potential for advertising.

Remember. just like your website, your external dental practice signage is available to view 24 hours a day, 7 days a week. How many times has a new patient said “I have driven passed your practice for many years”, or “I didn’t know you were there?”. Imagine if your signage was attractive, bigger, louder or promoted a KEDO (Knock ‘Em Dead Offer). I bet they would have visited your practice sooner.

Promoting your dental brand, your dental treatments and services internally is just as important. Remove those pictures of the family cat, bin those cheap dated paintings and the homemade laser printouts that say ‘no mobile phones’ etc. As well as looking untidy, they are not selling your practice brand or making patients aware of the fantastic new services and treatments available to them. I hear so often that patient have gone elsewhere for their tooth whitening because they did not know you did that in this practice.

Here are a few areas and tips to help you find signage and branding opportunities in your dental practice. It can help result in more sales and make patients more aware of your services.

1. Shop Fascia – Your signs must display your name and logo as large and cleanly as possible.

2. Illumination – Winter days are short. If allowed, ensure you install illuminated external signage.

3.  Contact Details – Are they easily seen? Preferably on your shop fascia and in view without interruption.

4. Windows – Like most shops, take advantage to sell what you have inside to the outside. Be inventive and ensure you include changeable advertising displays. Why block this opportunity with seated patients in the waiting area.

5. Entrance Door - Don’t miss a trick! If you are closed, a leaflet dispenser next to or on the door provides inquisitive people with more information.

6. Reception - The reinforce the brand with your practice name and logo at reception. This is usually the first and last point of communication when visiting the dentist.

7. Lounge Area – This should not be a waiting room so don’t make it like one. This is the perfect place to advertise your treatments, services and promote your brand. Make use of the walls with tastefully designed communication material. Turn it into an art form and your advertising becomes subtle but pronounced. Your brochures should also be the first publication to hand on the coffee table.

8. Directional & Door Signage – All must be branded and easily identifiable.

9. Surgeries – There is always a few minutes of uncomfortable silence for the patient during preparation. Don’t make them sweat and view that same old picture on the wall or ceiling. These are perfect areas to create a distraction. Think of a new way to help the patient start a conversation.

If you would like ato discuss anything further, please contact me on 01923 246116.

Alex Nicolaou – Cool Branding

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