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marketing for practice managers workshop

A practical one day marketing workshop qualifying for 6 hours verifiable CPD

Who should attend?

This course has been designed specifically for dental Practice Managers who have responsibility for marketing their practice. Dental nurses and hygienists who are involved in marketing will also benefit from attending.

Format:

A 1 day interactive and practical workshop during which you will gain a strong foundation in the fundamentals of marketing and branding with practical exercises and simple tools to plan, manage and carry out effective marketing straight away in your practice.

Course aims and objectives:

  • To learn the principles of successful marketing and branding
  • To identify the right target market for your practice and create points of difference from your competitors
  • To give an overview of all the marketing tools and where best to use them
  • To understand how to put together an effective marketing plan and set budgets
  • To put in place robust systems to track the success of your marketing campaigns

We’ll teach you:

  • How to plan a marketing campaign for your practice between now and Christmas
  • How to write a press release and generate free publicity for your practice
  • How to apply your brand to all your marketing materials.by evaluating a range of examples
  • How to assess all the marketing materials your practice uses and how they can be improved to attract more of the right type of patients

Qualifies for 6 hours of verifiable CPD

What previous delegates have said:

"I found the delivery very professional & friendly. I thoroughly enjoyed the workshop and would recommend Kate to anyone who would like a 1st class delivery of marketing training and to come away with a strategic business marketing plan."
Julie Webster – Practice Manager – S10 Dental

Venue: Watford, Hertfordshire

Cost: £99 + VAT, bring a colleague and pay just £75 + VAT each. (Normal price £199 + VAT)

BDPMA members qualify for 10% discount.

Delivered by marketing and branding professionals Kate Adam and Alex Nicolaou

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